Creating a digital strategy is the first step for many insurers in reimagining a business that meets the needs of digital native generation. A good strategy should open up new markets and improve conversion rates for existing application processes. It should create a customer experience defined by its ease of use and should offer efficient and resilient processes that address all regulatory needs. It's easy to get caught up in analysis paralysis, seeking perfection, leading to delays. It's better to get a strategy on paper and to continually improve. It's good to think iteratively, small changes layered upon small changes all leading in the direction of longer term ambition.
With the experience of working with 100+ global Insurers our team can help guide your strategy.
From an initial onsite workshops, through a series of steps your Digital Strategy Blueprint emerges..
Full analysis of existing business objectives, digital systems, considering legacy technology, integration points, data management, operational resilience, usability efficiencies , security, people and scalability. Identifying key business priorities , risk areas and opportunities for improvement.
Followed by illustration of a clear 5 year target state to address the need to bring the digital landscape inline with the ambition for business growth. New thinking on processes, automation, customer/distributor engagement, scalability, data usage and cost saving is introduced to complement the the existing digital assets and processes. New technologies that can be utilized are introduced and the strategy is adapted to take into account the latest technology trends.
Starting with gap analysis and priority setting of 5 year horizon . KPI’s are introduced to keep the strategy execution on track. The Governance model for managing execution is outlined. This forms the basis for and action plan to execute on the strategy and to begin the journey.